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28 Jun 2016 eBook $60.00. What's the difference? Add to Cart Add to Shortlist. Author. Svend Hollensen. Edition. 7th For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. ever more transient and this book more central to the work of marketers all around the world. Global Marketing, 7th Edition. Svend Hollensen, University of South Denmark. ©2017 |Pearson | Available. Share this page Paper. Pearson book cover